Starting a newsletter can feel a little like stepping out onto a new trail. You’ve got your boots laced, your map tucked in your pocket, and the excitement of what’s ahead — but also a bit of that “where do I begin?” feeling. The good news is, you don’t need to over-complicate it. Here are some clear steps to help you get started.

1. Define Your Purpose and Audience

Before you send a single email, ask yourself two questions: Why am I writing this? and Who am I writing it for? Your answers will guide everything else — the topics you choose, the tone of your voice, and the kind of stories you share. A clear purpose means your readers always know what to expect and why it matters to them.

2. Choose a Platform

There are plenty of email tools out there, from simple and free to robust and customizable. Look for one that feels intuitive to you, fits your budget, and offers the basics you’ll actually use — like clean templates, easy editing, and simple analytics. You don’t need fancy bells and whistles to start — you just need a tool you’ll actually stick with.

3. Create Engaging Content

Your newsletter should be more than just a notice — it should feel like a welcome note in someone’s inbox. Share insights, quick how-to’s, a behind-the-scenes look at your work, or even a story that helps your readers feel connected. And remember: consistency builds trust. Better to show up regularly with small, useful nuggets than to overwhelm yourself (and your readers) with too much at once.

4. Design for Readability

Looks matter, but simplicity wins. Use your brand colors, keep your fonts clean, and aim for a design that feels inviting without being cluttered. Think about how your reader will experience it on both desktop and phone — often, less is more.

5. Launch and Refine

When you’re ready, send your first edition out into the world. Celebrate the launch, but also keep an eye on how it performs. Open rates, clicks, and even replies from readers give you clues about what’s resonating. Over time, small tweaks will help you refine your approach — making each edition stronger than the last.

Final Word

A newsletter isn’t just a marketing tool; it’s a way to build genuine connection. Done well, it keeps you top of mind, showcases your expertise, and creates a rhythm of trust with your audience. And just like building anything new, it starts with one small step — sending that very first issue.

So, what’s holding you back? Lace up, take that step, and invite your audience along for the journey.

Need help getting a newsletter started for your business or not-for-profit? I’d love to help.