In today’s online world, staying connected with your customers — and potential customers— is more important than ever. An email list is the only contact list you truly own. Consider what would happen if Facebook or LinkedIn locked you out tomorrow. A regularly scheduled newsletter can be a great way to keep in touch with people who care about you and your business, helping to build your credibility and trust within your network.
Here are 5 benefits associated with sending a regular newsletter.
1. Keep You Connected With Your Customers
A newsletter serves as a friendly reminder. By sharing helpful tips and news regularly, you can keep your community engaged and build trust over time.
2. Establish Credibility
With so much happening online, it’s easy to get overlooked. A newsletter lets you showcase your unique voice and personality, helping your business stand out. By sticking to a regular schedule, you demonstrate consistency and accountability, building trust and credibility with your network.
3. Bring People to Your Website
Including links in your newsletter can direct readers to your website or specific offerings. This can increase visits and potential sales as people discover who you are, what expertise you bring and what you offer.
4. Understand Your Readers — Potential Clients
By addressing questions that your clients or network contacts are asking, you show that you understand their needs and have solutions for them. This positions you as the go-to person when they need results.
5. Affordable Way to Regularly Reach Many
Newsletters can be initiated at no cost. Even as you expand your reach, with a bit of planning, they can effectively connect with a wide audience without significant expense. Additionally, your content can be repurposed across different platforms, maximizing your reach for every minute spent writing.
Final Word
A regular newsletter can keep your customers informed, make your business memorable, and potentially boost your sales—all without spending much at all.
In the next issue, we’ll take a closer look at specific steps to help you launch your first newsletter. Stay tuned….
Need help getting a newsletter started for your business or not-for-profit? I’d love to help.
